Delano California Hotels
The hotel industry may be in trouble after COVID-19, but the merger of two of the world's largest hotel brands, Delano California and Marriott International, shows that there is still plenty of life in this sector. The merger of all-share companies will bring together brands such as El Camino Real, El Cajon, La Quinta and La Palma under one roof, the company said in a press release. Under the agreement, they will work together to develop and manage over 100 hotels, restaurants and bars in the United States and Canada. These include an in-house global creative studio that designs award-winning interiors and brand communications, a team of digital technology experts that innovates the guest experience, and restaurant and bar specialists who develop unique concepts rooted in their neighborhood, "the company said.
The new hotel company will also offer a range of specialised support services for the brand and its portfolio. The new company will be headquartered in London and will take the name Ennismore, but will be headquartered in the United States, with offices in San Francisco, Los Angeles, San Diego and New York.
The new lifestyle hotel company will combine 12 brands and 73 different hotels, according to the company, and will offer a dedicated pipeline of more than 1,000 hotel rooms in the United States and Europe. Homogenization was not part of the plan, as the different brands were expected to maintain the unique culture and purpose of the company.